WaterWipes - Early Days Club
Early Days Club
Every parent remembers what it felt like when the first lockdown hit. Overnight we became teachers, substitute best-friends and every other role which we normally rely on other people to perform.
New and expectant parents were some of the worst affected, suddenly cut off from all the usual support networks. In response we created Early Days Club, a virtual platform where they could connect with other parents and know they weren’t alone.
Given that if we couldn’t laugh we’d cry, and we frequently did both at the same time, it was vital that our content was funny but never shied away from reality.