The Circular Advantage of Mail
Despite a narrative that we should go paperless if marketing mail is designed with circularity in mind there is huge potential to reduce emissions and shift the environmental footprint of traditional advertising.
As a key part of the wider campaign to promote this we created an eye-catching range of OOH advertising. Given the activist feel of the campaign I wrote bold slogans which were then each given their own design for maximum stand-out and to mimic the feel of live gigs or grass-roots campaign posters.
Our flyposters went up at prominent sites across London.
Our media was our message with the posters made from FSC certified paper and using sustainable inks.
