Big Days Out
When people think MINI they naturally think small but with the MINI Countryman SUV things just got big. To show both the size of the car and the adventures you can have in it we created Big Days Out.
Firstly, we made a series of C4 idents which ran throughout 2021.
For our social films we gave influencers a Countryman for the weekend and provided them with an action-packed outdoor itinerary. This included comedian Joel Dommett and his wife Hannah Cooper going down the longest zipline in Wales.
There was the opportunity to do some good old-fashioned long copy, which is always a joy.
We even created the MINI Big Days Out Index, an online list of 100 hidden gems designed to help drivers avoid the busiest spots and enjoy bucolic splendour in peace.
