Feel MINI Electric
Winner - Transport and Automotive Campaign of the Year - The Drum Awards 2021
The MINI Electric is a car which is all about feeling. It’s exciting, joyful and just a little bit different and that’s what we reflected across our launch campaign.
The pandemic hit just as the first models were due off the production line, so we shot an online film at their factory which was released as things started up again.
We wanted to bring the feel of the MINI Electric to radio, so we collaborated with world champion beatboxer Beardyman.
And once the world was looking altogether more positive we launched a TVC which showed the car in all its glory.